Have you ever been enticed to purchase something after trying it for free? Maybe it was a free sample at the mall or a free trial of software. Whatever it was, the power of a freebie can be truly transformative. And this same power can be harnessed to impact your sales.

Investing in your audience through freebies, knowledge, or time can make a huge difference in how people perceive your brand. When you give people a free taste of value, it’s not long before they are willing to pay full price for more of the same thing. This is especially true in industries like interior design and construction, where trust and credibility are key factors in making a sale.

Here are some examples below.

As an interior designer:

• offering free space audits
• creating lists of suppliers and finishes
• sharing tips and tricks

All can be a great way to build trust with potential clients. By offering something of value for free, you are showing that you are an expert in your field and are willing to help people even if it doesn’t lead to an immediate sale.

For builders:

• creating a free resource on what to look for in a good builder
• creating a free renovation checklist
• sharing tips and tricks

Like the above, each idea can have a similar impact. Here, you are showing that your an expert in your field, people are more likely to trust you with their project.

But it’s not just about building trust. By offering something for free, you are also creating a sense of reciprocity. When people feel like they have received something of value from you, they are more likely to want to reciprocate by purchasing your products or services.

And the benefits of offering freebies don’t stop there. By providing something for free, you are also increasing your exposure and building your brand. People are more likely to share something that they received for free, which can lead to more exposure for your brand and potentially more sales down the line.

So whether you’re an interior designer, a builder, or in any other industry, investing in your audience through freebies can have a huge impact on your sales. By offering something of value, building trust, creating reciprocity, increasing exposure, and building your brand, you’re setting yourself up for success. So go ahead and give your audience a free taste of what you have to offer – they’ll thank you for it.