In an industry as hands-on and human as residential design and construction, marketing can sometimes feel like a separate world—fast-moving, overly digital, and disconnected from the thoughtful work you do every day.
But what if content marketing could be just as intentional as your design process?
At Auden Street, we believe it can be. And with the help of tools like ChatGPT, you can simplify the creative process while still telling a story that feels personal, grounded, and aligned with your values.
Below are some simple yet mighty prompts to guide your videos, articles, podcast planning, and more using ChatGPT. They are designed for those in the residential construction industry—interior designers, builders, architects, and vendors—who want to use technology without losing their voice.
First, I always introduce myself so ChatGPT has context of who I am and what I’m looking for. Then, I assign it a role so it can act as an expert in that field. That’s the secret to getting helpful, relevant output.
Here’s how I start every session:
“Hi, I am Nicole. I am a digital marketing manager for an interior design firm based in Minneapolis, Minnesota. You are a copywriter that specializes in interior design.”
1. Writing Meta Descriptions
Prompt:
“Write a 160-character meta description for the blog post below.”
A meta description is a short summary that appears under your link in a search engine. Think of it as a welcome mat—it should be clear, warm, and inviting. This prompt can help you write a description that accurately reflects your post and encourages people to click through.
2. Adding a Tone of Voice
Prompt:
“Can you write this in a similar brand tone of voice as Architectural Digest?”
Consistency is key in branding. Whether you’re writing a blog, a newsletter, or an Instagram caption, your tone should feel like a natural extension of your brand. Use this prompt to refine that voice or match it to a publication or tone you admire.
Pro Tip: Share a sample of your favorite brand copy, or describe how you want your message to feel—refined, conversational, editorial, etc. That helps ChatGPT write in a way that stays true to you.
3. Rewriting in Active Voice
Prompt:
“Rewrite the caption below in an active voice.”
Example:
- Passive Voice: “A home was designed on Gray’s Bay for a family of five through the combined efforts of a builder, architect, and interior design studio.”
- Active Voice: “A builder, architect, and interior design studio came together to design a Gray’s Bay home for a family of five.”
Active voice brings energy and clarity to your copy. It makes your writing easier to read and more engaging, while helping you sound more confident and clear in your messaging.
4. Writing Blog Posts with SEO
Prompt:
“I want to write a 1,000-word blog post. Use the outline below to create this post. Your output should follow SEO best practices, our target audience is based in Wayzata, MN, and your tone should be warm and inviting.”
Writer’s block is real, especially when you’re juggling client work and creative projects. This prompt gives you structure—so ChatGPT can help you generate a first draft that’s optimized for both readers and search engines.
5. Repurposing Original Content
Prompt:
“Turn this blog post into a LinkedIn carousel with 5 slides.”
You don’t always need to start from scratch. This prompt helps you repurpose one piece of content across multiple platforms, saving you time while increasing your reach. Your blog post becomes a slideshow. Your video script becomes a series of quotes. The key is learning how to extract the most value from what you’ve already created.
Bringing It All Together: ChatGPT + Auden Street
ChatGPT is a powerful tool—it’s capable of generating thoughtful text, brainstorming fresh ideas, and supporting a wide range of marketing tasks. But like any tool, it works best with human direction and an intentional plan behind it.
At Auden Street, our goal is to support marketing that feels as meaningful as the homes, spaces, and brands it represents.
From monthly website maintenance to content creation retainers, we offer services that work with your AI efforts—not against them. You can use ChatGPT to write your next blog, and we’ll help upload, format, and design it on your website. Or, if you’re stuck on a campaign idea, you can generate a content plan using AI—and hand it off to us to bring to life.
There are so many ways AI can support your work—and we’re here to help carry it over the finish line.
Want the full list of ChatGPT content marketing prompts we use at Auden Street?
Sign up for our newsletter, The Auden Edit, below. You’ll get access to the full prompt list and regular marketing guidance designed just for the design and build industry.
