The Do’s and Don’ts of Engaging with Your Audience

Social media has become an essential tool for businesses and individuals alike to connect with their audience. However, with so many people vying for attention, it can be challenging to stand out from the crowd. To help you navigate the world of community engagement, we’ve compiled the top do’s and don’ts of engaging with your audience on social media.

The Do’s

Do Engage with your Favorite Accounts

Engaging with your favorite accounts by commenting on their posts helps others to associate your account with the account they already follow. This can help get your name out there and attract followers who might be interested in the same content that you offer.

Create a Brand Voice

A brand voice is a key component in making your account feel cohesive. This doesn’t mean you have to post the same thing over and over again, but it does mean that what is being said should feel like it is coming from one voice across your entire business. This not only gives off the appearance of professionalism but will help your audience trust you more.

Comment Back

If someone takes the time to leave a comment on your post or page, take the time to respond! Engaging with your audience shows that you value their input and creates a sense of community.

Add a Call to Action

At the end of your content, include a call to action to encourage engagement. This could be as simple as asking your followers to leave a comment or tag a friend.

Utilize Stories

Stories are an excellent way to showcase your personality and connect with your audience on a more personal level. Use the stickers and other interactive features provided by Instagram and other platforms to make your stories more engaging and fun.

Utilizing your FYP

Keeping an eye on what other creators in your niche are doing can be a great source of inspiration for your own content. Pay attention to what they’re doing well and what could be improved.

The Don’ts

Posting and Ghosting

One of the quickest ways to kill your engagement is to post and ghost. People love social media because they can receive interactions with a company that they can’t get anywhere else. Ghosting your audience after a post will have your audience doing the same.

Not Communicating your Offer

Don’t miss out on an opportunity to lock in a follower’s curiosity. Failing to communicate your offer will have followers clicking away on the next piece of content.

Don’t Clap Back

These days hate comments are inevitable. Take these opportunities to show your followers what grace in your business looks like. You won’t regret it.

Don’t Manage Inquiries in your DMs.

Don’t use your social media DMs to manage inquiries. Redirect them to your link in bio. Send them a friendly thank you with a direction to a more professional area.

Don’t use an Auto-Response

This is a quick way to communicate with your followers that you are not personable. Instead, commit to putting resources in place

Take Forever to Respond to Comments

Taking too long to respond to comments can make your audience feel like you don’t value their input. Aim to respond to comments and messages within 24 hours.

Engaging with your audience on social media can be a challenging and rewarding experience. By following these do’s and don’ts, you’ll be on the path to building a strong and engaged community that will support you and your brand for years to come.

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