What is a Social Media Manager? (And How Do You Hire One)

A social media manager is someone who oversees an organization’s social media channels, stays up to date on the trends, and creates and implements a social strategy to boost visibility and customer and client engagement. They could do anything from content creation and scheduling to community engagement and DM management.

How do you hire one?

  1. Set a goal. Is it to grow your audience? Create more engaging content? Attract new clients?
  2. Consider Your Needs. If you want someone to run your entire account, a social media manager is a way to go. However, if you prefer to have more control over your accounts, and you just need help with content creation, consider hiring a content creator, photographer, or videographer instead.
  3. Ask Around. Asking other business owners in your niche who they use, will help you discover top talent.
  4. Interview. Interview. Interview. Understanding what different social media managers offer can help you make a more informed decision for your business.
  5. Take the leap! Once you hire a social media manager, commit to letting them run your account fully. Take a deep breath. You are in good hands.

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