Six Game-Changing Digital Marketing Ideas for Home Builders
March 30, 2023
- Hire a social media manager: Social media platforms like Facebook, Instagram, and Twitter are excellent tools for reaching potential clients. Use them to showcase your work, share updates about your business, and engage with your followers. A social media manager can be sure to post regularly and respond to comments and messages promptly. Random posts won’t get you the same results as an actual strategy, just like walking around your kitchen won’t get you ready to enter a beach body competition. That is why it pays to have someone doing it for you. Strategy and consistency are KEY.
- Add value: By creating a variety of valuable content like blog posts, videos, and infographics, you can establish yourself as an authority in your industry and attract potential clients to your website. You can create content about home design trends, construction techniques, and tips for homeowners, among other topics.
- A polished website: Your website is the online face of your business, and it should be clean, professional, and easy to navigate. Make sure it includes high-quality photos of your past projects, information about your services, and contact information.
- Utilize online directories: Listing your business on online directories like Google My Business, Yelp, and HomeAdvisor can increase your visibility online and make it easier for potential clients to find you. Make sure your business information is up-to-date and accurate.
- Create Targeted ads: Running targeted ads on social media platforms or search engines can help you reach potential clients who are actively searching for home builders. You can target your ads by location, age, interests, and other factors to ensure they reach the right people. This is also another great reason to hire a social media manager.
- Offer Virtual consultations: More and more people these days are looking for virtual consultations to avoid in-person meetings. Offer virtual consultations to potential clients to showcase your work and answer any questions they may have, and advertise these on your social media accounts and website.
